Writing a blog post can be fun for people that know the art of writing. It can also a very big problem for those that don’t know how to write and this often lead to one being a copy cat. I am going to explain the six (6) steps one should follow to write a blog post effectively and efficiently.
1. Know what you want to write about
You have to know the core subject of the topic you want to write about. This can be done by restricting the topic of what you want to write about. Make your topic short and precise for your audience to fully understand what exactly you want to share. Another important step here is to ensure that the topic captures what you want to write about so that your readers will have the glimpse of what exactly they are about to read.
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2. Define your own philosophy of what you want to write about
Defining the philosophy of your blog post simply means that you should state the objectives of your blog post. What problem is your blog post solving? What is the core value of your blog post? Are you adding value? This step will help you answer the above questions because if you choose a topic that has no philosophy attached to it, you will end up scaring your visitors away.
3. Write the outline
Before writing a blog post, you need to write an outline. The outline will enable you to be focused. It will enable you to write like a professional and thus enable your readers to read to their understanding.
For instance you want to blog on the topic:
How to Increase Traffic to your Website
The Outline can be
- Guest Posting
- Social Media
- Commenting
- Advertising
Outlining your points will aid step by step explanation. It will also enhance understanding from the readers.
The first three (3) Steps above are the planning section before you write a blog post. After planning, you can start the below three steps.
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4. Write the introduction
The introduction of your blog post triggers the interest of the reader. It also sustains the attention towards reading the whole blog post. Therefore the introduction part of the blog post must be written very attentively and in an attractive manner because it can make or mar your blog post. The introduction of your blog post has two parts which is the thesis statement and the topic sentence. The Thesis sentence captures the essence of the topic e.g.
For instance, considering a topic: Problems Associated with Keyword Research in Blogging
Your introduction can be: In this post, I want to state and analyze the problems associated with keyword research in Blogging
The Topic sentence gives a glimpse on the outline
5. Write the body of the blog post
Under this section, you will be expanding the outline you already written out in step 3. The effective way to write the body of a blog post is to use a PIE method.
P-POINTS: Here, you list the points. The outline you have already written.
I-ILLUSTRATION: You illustrate your points here by expanding it. Explain your points here
E-EMPHASIS: A great explanation always comes with emphasis. Give example and details to your blog reader to enable them really understand your post.
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6. Conclusion
You need to wrap up all the details in the post and thus the need for conclusion. A conclusion can be open or closed depending on how you to end your blog post.
With the above six (6) points stated, you can turn your blog post to a professional write up and thus encouraging your reader’s participation.
