The essential goal of marketing is to reach people, with the hope of converting those reaches into relationships, connections, and also typically into sales dollars. One study, performed by Diode Digital Marketing, found that video content was about 600% more effective than print advertising for accomplishing this task. In fact, it is estimated that an upwards of 75 million people, in the United States alone, will watch an online video today…as well as each and every day this year. While there are various reasons why consumers seem to digest video content at astonishing rates, some of the most noteworthy factors include attractiveness of content, convenience, and shareability.
But just because they are watching doesn’t necessarily mean they are buying into the brand or product…or does it? Google APIs stats indicate that nearly 50% of internet users actively look for videos related to a product or service before visiting a store and that six out of ten (or about 60% of) YouTube subscribers will follow advice on what to buy from their favorite video content creator or “YouTube Star” over other celebrities. Finally, The Aberdeen Group provides further data saying that companies who regularly use videos in their marketing strategies have 34% higher web conversion rates and grow their revenues 49% faster year on year than companies who do not use video content. So, it would seem, that statistics all point in the same direction.
With all of these staggering statistics and so many new pushes towards video content as a key part of a successful marketing strategy, businesses both large and small are finding themselves asking the important question: “How do we create great video content?” The answer just might be artificial intelligence, an innovative concept that has recently revolutionized the video creation space.
Why Utilize Artificial Intelligence
Content that is truly “individualized” can be time-consuming to create and often expensive to boot. And this is a barrier to entry for companies and individuals who are working with budgets of smaller scale. But what if there was an algorithm that could take a pasted script or an uploaded text file and instantly begin identifying keywords, topics, and main ideas, and essentially create video elements that would best tell the story? That, my friend, is the beauty of an Artificial Intelligence, or AI, platform. Renderforest, a leading provider of AI-based videos, has the goal of “stepping into the future of video marketing” by reducing the production time, overall costs and manpower requirements of video creation, without sacrificing any of the results. Professional videos developed in mere seconds is what they deliver, and the simplified process makes it a match made in heaven for businesses and other content creators.
How Does Artificial Intelligence Work
Getting started with artificial intelligence video creation is actually quite easy, and doesn’t require an advanced programming degree or even knowledge about production. Renderforest, mentioned above, outlines five basic steps in their quick start guide for intro video creations. They are:
#1 – Create A Template – Using a massive catalog of amazing animation and professionally created options, you simply choose a template from the appropriate category and click “Create”! From clean and simple to elaborate and eye-catching, there are templates for every style, industry, and need. Check out some of the templates right now, and prepare to be awed and inspired!
#2 – Add A Logo – Utilize either the “drag and drop” or the “upload” option to get your logo file into the logo holder area where it can be prominently displayed. If you want, you can also add in text or taglines to your logo as well before proceeding to the next step. For best results, use a .PNG file with a minimum of 1000 pixels width or height. Transparent backgrounds are also recommended for optimal viewing.
#3 – Choose A Color & Style – Whether you want your video to match your brand’s color palette for consistency, be donned in an array of festive or seasonal colors to catch the eye, or just be an expression of unique beauty, this is the time to choose a style and color for your animation. A handy preview screen lets you see what chosen hues look like with your logo, giving you the ability to “try on” different shades and then choose confidently.
#4 – Make A Little Noise – Visual perfection is wonderful to have, but the addition of music or sound can often be just the thing to take your video to new levels of awesome. In this step, you can add a musical layer to your video by selecting your preferred soundtrack. Not sure what tunes to use? Consider opting for the default music selection, which is featured on the preview video and a great “all around” composition!
#5 – Preview & Play – The moment has finally come to unveil the video masterpiece! Seeing it all come together is as simple as clicking the “preview” button. Love what you see? It only takes a few minutes to export and showcase your video creation! As a bonus, your work is always saved in the dashboard under the “my videos” page where it can be revisited, edited or updated as much as you want.
What Else Can I Do with Artificial Intelligence Videos?
One of the absolute best things about video content is that it is extremely versatile and has value in just about every industry and application. Explanations and presentations can be brought to life with animation, making educational content and product demos exciting and fun to view. Professional slideshow videos make remembering and sharing birthday, wedding, or corporate event memories simple and special. Artists and DJ’s can set their beats to light and movement, with music visualization videos, and those running ad campaigns and developing mobile apps can more easily engage their audience. And these are just naming a few. Video content created with artificial intelligence truly has the potential to be groundbreaking for businesses, personal branding, and so much more.
So the only question that remains now is…what video content will you create?