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The point of starting a business is finding clients. After all, without clients you wouldn’t be much of a business, would you? Yet, starting a business alone isn’t enough to ensure that you can bring in a steady stream of revenue. In order to attract and retain clients, you’ll need to know the best methods. Here are some of the best ways to start finding more clients right away.
Encourage Your Customers to Leave You Reviews
Reviews can be a powerful way to encourage people to visit your website and consider choosing you compared to your competitors. Statistics show that consumers value a five-star review the same as they would a recommendation from a personal friend or family member. So, after you’ve done business with someone, ask them if they wouldn’t mind leaving you a review about their experience. The more positive reviews that you can start to build up, the more social proof you’ll start to generate.
Start a Blog
A blog is a great way to position yourself as an expert and convince people that you are excellent at what you do. Not only does a blog put in a position as an experienced voice in your area of expertise, but also encourages Google to link to your page when people are looking for advice on whatever you blog about.
Keep Prior Clients Engaged
Many people make the mistake of only focusing on future and current clients, and neglecting their former ones. However, your prior clients can be a great source for referrals and repeat business. Make sure that you send out regular marketing materials, and re-contact them whenever you can. Whether it’s to tell them about a deal you’re having, or even wish them a happy birthday, engaging and re-engaging them again can be a very powerful way to bring old customers back.
Run an Ad
Good old-fashioned advertisements are a great way to access your target audience. By making the most out of keywords, and making yourself visible where it counts, you can draw in the right audience, and produce more customers. Google ads is a very simple and straightforward process, that allows you to choose campaign prices that work best for your budget.
Get Active on Social Media
Social media is a fantastic way to expand your horizons, and start building a following. Even though once upon a time social media was less about business and more about being social, it’s now considered a great way to network, and generate plenty of leads.
Since shameless self-promotion can turn people off, social media is a great place to build genuine connections, and share posts that aren’t necessarily promoting yourself, since experts recommend only making one out of every five posts about promoting your business.
These are just a few ideas for increasing your client base and getting the word out about your business. By applying these tips, and staying consistent, you should eventually get the results that you want.