When it comes to running a website, so much more goes into the process than just setting up a few pages containing your products or services. With the amount of commerce that takes place online, you’ve got to find a way to ensure that your business and website rise above the rest.
One great way to do this is to make the user experience your top priority. However, many businesses don’t know what really goes into making the user or visitor to your website have a great experience with your platform or content. So to help you in bridging this gap, here are three tips for improving the user experience with your website.
Know How To Increase Your Site Speed
When someone comes to your website, one of the first things they’re going to notice is how long it takes for your pages to load. While some of this could be on the user’s end, a lot of the site speed has to do with how you’ve laid out and developed your website.
Some things you might want to try if you’ve been having issues with site speed could include upgrading your hosting provider or using a more expansive data center to house your data. Additionally, Darling Jiminez, a contributor to HubSpot.com, shares that you should also look at the size of the images that you’re using on your website. If the images you’re currently running are large and take a long time to load completely, that can put a huge damper on the speed of your entire website.
Don’t Confuse Visitors With CTAs
While the main goal of your website is to have your visitors take certain actions once they reach particular pages, many businesses actually try too hard to achieve this goal and wind up sabotaging themselves through user confusion.
According to CrazyEgg.com, having too many CTAs, or calls-to-action, too close together can cause your visitors to take less action rather than more. And when your visitors aren’t sure what to do, where to give information, or what links to follow, they aren’t having the optimal experience with your website. So rather than filling your pages with CTAs and other sales tactics, you may want to try simplifying things.
Find The Right Balance Of White Space
Another way you can try to keep things simple and streamlined on your website is to find the right balance of whitespace.
Just like having too many CTAs in one area can be confusing, having too much content or a design that’s too busy can diminish the users’ experience as well. To combat this, Dana Kachan, a contributor to Business2Community.com, suggests allowing your visitors some breathing room by putting a bit more whitespace into the design and layout of your webpages.
If you’re looking for ways to improve the user experience on your website, consider using the tips mentioned above to help you in doing just that.